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A package asks a customer to spend more, in one go, on work they haven’t received yet. This tab is where you make that feel like a good decision. It works exactly like content for a service, but the questions a buyer has are different — they’re less “is this any good” and more “what happens if things change”. Open a package from Settings → Catalogue → Bundles, then select Content & Media.

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What the finished page looks like

1

Photo

A wide banner image at the top.
2

Package name

The heading. Comes from the General tab.
3

Short description

Directly under the heading.
4

What's in this package

Built automatically from your items — you don’t write this.
5

Long description

The main body of the page.
6

What's included

A two-column grid of small cards with icons.
7

Common questions

An expandable list at the bottom.
The price box sits alongside, showing the price, the saving, the item names, and how long the package is valid for.

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Short description

The most valuable field here, because it’s reused in four places:
  • Under the package name on the package page.
  • On the package card in your website’s menu.
  • In Google results, as the grey text under your link. The first 160 characters are used.
  • In link previews when someone shares the page in a message or on social media.
Say who it’s for and what they get.
Everything a first-time learner needs to get test-ready: ten 60-minute lessons and the car for your test day. Use it any time in the next 12 months.
Leave it blank and search results fall back to a generic sentence.

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Package image

Upload a photo, pick one from your media library, or paste a web address. PNG, JPG, or WebP, up to 5 MB. It’s the banner at the top of the page, and the preview image when someone shares the link. Without one, shares fall back to your business logo.

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Long description

The main body, with formatting. This is where you deal with what a buyer is actually weighing up:
  • What’s included, in your own words.
  • How booking works once they’ve bought — that they book each session one at a time, whenever suits them.
  • What happens if they can’t finish in time.
  • Whether it can be shared, transferred, or refunded.
Don’t rely on the “What’s in this package” box to explain the deal. It lists your item names and allowances, and nothing else. The reassurance has to come from you.

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What’s included

Short scannable points, shown as a grid of cards. Add one with Add feature, then fill in an icon (optional, from the picker), a title of a few words, and a one-line description (optional). Use Move up and Move down to order them, most important first. For a package, the strongest points are usually the reasons to buy the block rather than one at a time: “Save $85 against single lessons”, “Valid a full 12 months”, “Book each lesson when it suits you”, “Same instructor every time”.

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Common questions

Question-and-answer pairs, shown as an expandable list at the bottom. They’re published in a form Google understands, so they can appear directly in search results under your link. For packages, answer the questions that stop people buying:
  • What if I don’t use it all before it expires?
  • Can I get a refund on the lessons I haven’t taken?
  • Can I share it with my partner or my kids?
  • Do I have to book all the sessions now?
  • Can I upgrade to a longer lesson and pay the difference?
Every one of those is a reason someone closes the tab. Answering them plainly is the cheapest way to sell more packages.
Whatever your refund and expiry rules are, write them here in plain words. Buyers are far more comfortable committing to a big upfront payment when they can see what happens if things go wrong.