Content and media

This tab is your sales page. It’s what a customer reads when they’re deciding whether to book with you or with someone else, and it’s most of what Google and Facebook show about the page. All of it is optional. Leaving it empty gives you a page with a name and a price and nothing else. Open a service from Settings → Catalogue → Services, then select Content & Media.

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What the finished page looks like

Everything on this tab lands on the service page, in this order: The price box sits alongside all of this, built from your variants.

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Short description

The single most valuable field on this tab, because it’s reused in four places:

• Under the service name on the service page.
• On the service card in your website’s menu, as a preview.
• In Google results, as the grey text under your link. The first 160 characters are used.
• In link previews when someone shares the page on Facebook, LinkedIn, or in a WhatsApp or text message.

Leave it blank and customers get a generic fallback in search results: “Book Manual driving lesson online in Richmond. Pick a time that suits you.” It works, but it’s the same sentence every one of your competitors could write. Write one or two sentences that say what the customer gets and why it’s worth their money.

A 60-minute lesson in a dual-control automatic, starting and finishing at your door anywhere in Richmond. Your instructor keeps a written record of your progress after every lesson.

Keep the important part in the first 160 characters, because that’s all Google shows.

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Service image

Upload a photo, pick one from your media library, or paste a web address. PNG, JPG, or WebP, up to 5 MB. Where it appears:

• As the banner across the top of the service page.
• As the preview image when someone shares the link — Facebook, LinkedIn, messaging apps. Without one, the share falls back to your business logo, which is far less appealing in a feed.

Use a real photo of your work, your car, your room, your team. Stock photos read as stock photos. Landscape works best, since the banner is wide.

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Long description

The main body of the page, with formatting — headings, bold, lists, links. This is where you answer the questions the short description doesn’t have room for. What actually happens in the session, who it suits, what to bring, how to prepare. Write it for someone who has never used you before. Break it up with short paragraphs and lists rather than one long block.

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What’s included

A list of short points, shown as a grid of small cards with an icon each. Add a point with Add feature, then fill in:

• Icon — pick one from the icon picker. Optional, but they give the section its shape.
• Title — a few words. “Pick-up and drop-off”, “Dual-control car”, “Written progress notes”.
• Description — one line of detail. Optional.

Use Move up and Move down to order them. Most important first. This section does a specific job: it turns things you’d otherwise bury in a paragraph into things a customer can scan in five seconds. Four to six points is about right. Twenty is a wall.

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Common questions

Question-and-answer pairs, shown as an expandable list at the bottom of the page. These are worth more than they look. They’re published in a form Google understands, which means your questions and answers can appear directly in search results, underneath your link, before anyone even clicks. So write answers to what people actually ask you on the phone:

• What happens if I’m running late?
• Do I need my own car?
• Can I pay in instalments?
• What if it rains?

Blank questions or blank answers are skipped, so an unfinished pair won’t break the page — but it won’t help you either.